How can I convince a health care professional who used silver dressings for a long time.

Silver dressings have been around for a long time. Different manufacturers offer different technologies of silver dressings, such as nanosilver or ionic silver or … They are an effective way of reducing bacteria in wounds. As is often the case, they have some advantages and some side effects or disadvantages. Meanwhile, the new Sorbact technology offers more benefits, it is the innovation in this field. Finally, your sales strategy depends on the needs of your customer. For example, if he is looking for a dressing that can be used for a longer period of time, Sorbact has no limitations in this regard (dressing changes should be made according to the IfU). If your clinician is looking for a dressing with no risk of resistance, or a solution for very fragile patients such as neonates, Sorbact should be the choice. If the clinician is dissatisfied with delayed wound healing, the inflammatory effects of endotoxins may be the cause. Sorbact does not kill bacteria and therefore does not release additional endotoxins. Rather, Sorbact binds the endotoxins present in the wound. The bottom line is that you can demonstrate the specific benefit of Sorbact that meets your clinician’s needs.